by Alyssa Seaney | Sep 7, 2016
You’ve finally got some subscribers to your email list, and now you want to start getting some interaction from your subscribers. You want them to read the information and answer your calls to action. But first, you have to get them to open the emails. All that starts with crafting subject lines that encourage opening of your email messages. Pique Their Interest Don’t give everything away in the subject line. Instead use the space to make them want to open the email and know more. Think about what they see when they get the email in their inbox and put the words in the right order to pique interest. Tease Them Email subject lines are a good way to bring humor and a fun personality to your email messages. Keeping your audience in mind, make your email subject lines evoke the emotions that your audience needs to open them. Make Them Curious The email subject line should make the reader curious enough to open it. If you know the audience you’re sending emails to well, and you should, it should not be difficult to craft curiosity-seeking email subject lines for them. Don’t Be Too Clever You don’t want to mislead your audience, so be careful about trying to be too clever with your email message subject lines. If they feel duped when they open the email, no matter how good your offer is, they’ll be unhappy. Put Keywords First Some people search their emails using various keywords; make it easy for them by including those keywords within the first three words of the email...
by Alyssa Seaney | Sep 2, 2016
Business cards are a tried-and-true method of marketing your business. It’s marketing and promotional material that almost every business owner has, but often doesn’t use to its fullest potential. The first step to using a business card right is to create one that you’re proud to show to people. Hire a Graphic Designer The best way to create an attention-grabbing business card is to hire a graphic designer who has experience creating business cards. They’re going to give you your best results and something you can be confident in. You can still use any printer you want once the card is designed. If you can’t find one locally, try looking nationally to find a contractor. Use Color Correctly You want to use the colors that are associated with your logo and your brand, but you may need to use them differently to make them readable on a small business card. Try out different arrangements to see what works best. Use Readable Fonts If your font is not readable, then the card is useless. Print a test from a sample on your own computer to find out if it’s readable before getting 100 cards printed. Typically, if you can read it okay that way, then it’ll look even better after being printed professionally. Answer the Right Questions The recipient of the card should be able to tell who, why, where, what, and how to do business with the card owner. If people don’t know what you do by looking at the card, then the card is useless without you being there. You want them to know...
by Alyssa Seaney | Sep 1, 2016
Using business promotion materials is a common way to advertise. It’s been done for a long time because it actually works. In the trade they are called business premiums. Some of the materials you will use within your business, such as envelopes, stationary, jump drives, mugs and even staplers, but others you can give to clients to use so that they don’t forget about you. Branded Envelopes Getting branded envelopes isn’t much more expensive than getting regular envelopes, but when you send out mail, it will make a difference when they see your branding on that envelope to whether they open the mail or not. T-Shirts or Clothing While wearables can be risky due to different styles and sizes, for some businesses this is a perfect way to promote their brand. If you have a food-related or casual business, you may find hats, aprons, oven mitts or something like that useful as a marketing tool. Coffee Mugs Even if people don’t drink coffee, a branded mug is something they generally appreciate because they can use it for a number of things - even as paperclip holder if they want to. It’s a great way to make sure they see your brand frequently, whenever they use they mug. Mouse Pads Almost everybody uses mouse pads, so they make a great way to promote your brand. The people using it will see your logo on a daily basis and think of you. Having your business on the top of their mind, even if subconsciously, is a huge win. USB Sticks If you have a tech business,...
by Alyssa Seaney | Aug 31, 2016
Promotional materials, also called premiums, are products that have your logo and/or tag line on them. People use them, wear them, and give them away, while spreading the word about your business. They can be used in numerous ways from sponsorships, to gifts, to surprise inclusions with a purchase. Expand Brand Recognition Having people wear and use merchandise with your logo on it will increase the number of people who notice your brand. When a friend has on a hat with your logo on it, they may check out your business and even buy something. Relatively Low-Cost Advertising TV advertising can be expensive, depending on where you live, but promotional products aren’t that expensive when you consider the benefits. You can sponsor a sports team inexpensively and all the parents will see this logo every game and when doing their laundry. It will keep you at the top of their mind. Great Business Card Replacements Business cards are a very important piece of branding. But, if you really want to stand out at your next event, instead of handing out business cards, hand out key chains, book marks, t-shirts, hats, balls, bumper stickers, or USB drives. People will remember you because you’ll likely be the only one doing it. People Like Touching Something In today’s digital world, getting something that can be touched is a revelation. It feels good to touch something that’s real instead of only looking at digital things. Consumers Keep Promotional Materials When you give usable and targeted items to your audience, they will keep them and use them. This means...
by Ken Seaney | Aug 26, 2016
In this video we explain what SEO and PPC mean and how they can impact web traffic to your website and your business. If your current online advertising isn’t getting the results you want or expected, give us a call. We offer free analysis of your current Adwords campaigns and can almost always find ways to make your ads more effective and save you money. Give us a call today at 541-210-9521 or email...
by Ken Seaney | Aug 23, 2016
The change from Google’s 7-pack, to a reduced 3-pack has had a major impact on local SEO. Many businesses struggled to get featured when there were seven spots available. Now getting into the top three can seem like rocket science. The good news is that this goal is not impossible. However, it does take time, skills, and knowledge to get it done. Being seen by local consumers just as they’re searching for your type of product or service is the most targeted type of marketing known today. But getting there can be tricky unless you really know what you’re doing. To help you get started down the right path, here are three helpful tips: 1. Get more citations When it comes to ranking your local listing, one thing Google pays close attention to is how often a company is mentioned in other sources. In other words, it looks for “citations” to validate your business. A citation is a mention of your business name along with another piece of business information anywhere on the web – with OR without a link back to your website. The additional information could be your phone number, website URL, or physical address – combined or individual. In order to count as a citation, the information must be an EXACT match to the information on your Google My Business listing. Citations help prove to the search engines that you are a real company; therefore, the more of them you have from quality sources, the better your local listing rankings will be. 2. Add photos to your listings It’s no secret that consumers love...
