The freebie is a popular way to entice a new subscriber to offer up their information so that you can put them on your email list. It’s still a great way to get someone to sign up. The important thing about a freebie is that it should be useful, valuable and of the same quality as the things you sell to your audience. If it’s a lesser value, they may not realize it and they will think this is an example of the type of work that you do and not buy your products or services.
If you are serious about getting more clients, your freebie needs to be the example of what your audience expects. However, never make your free gift something that you have to produce separately for each person; that would be too difficult and take too long. You want it to ideally only cost you something to produce one time.
EBooks
This is a great gift to give away, especially if you use one you normally sell so that it has a perceived value to the visitor. If it’s something you normally sell on your website or elsewhere, then the visitor feels a lot of incentive to get the free item.
Software
If you create any type of downloadable tools, software, plugins, or apps or have permission through private label rights to use them as freebie giveaways and it’s something very useful for your audience, this is another really great free gift to give your subscribers. This works best if the freebie is something your audience can use in conjunction with your products or services.
Reports
A report is just a short eBook that is more focused on solving one problem, instead of an overall “how to” like a book would be. If you had a website about vegetarianism, you could for instance offer a free pantry check sheet, conversion or substitution chart for your readers to use. If you don’t have time to write one (and that’s okay!) there are plenty of sites that offer private label rights to reports and ebooks that you can buy and put your brand on, too.
Coupons
People do like getting discount coupons, so if you can offer your visitors a coupon code for signing up for your email list that is a great freebie to offer. Don’t discount your work too much, though, because that devalues what you do.
Videos
Offering a video lesson or videos of a live event as a freebie is a great way to repurpose videos that you’ve made. Just load them up to deliver to the people who sign up for your list.
Checklists
An awesome freebie to give your audience are checklists to use that you’ve tried and put together especially for them. Pitches for a paid, more intense audit can be mentioned after they accept your free gift.
Charts
There are all sorts of charts you can provide your audience depending on your niche. Do some research or use business forums to access some for you to give others.
Bundles
You can put together a compilation of all of the above if you want to offer a really outstanding freebie to your list subscribers. This is a great way to give them an overall sampling of what you do well.
Getting people to opt in and subscribe to your list is an important part of making your online business or the online marketing of your offline business successful. The money is still in the email list, no matter what other channels exist for marketing your business. Get your audience on your list and you can give yourself a raise whenever you want to.