by Alyssa Seaney | Jul 27, 2016
How to Set up Google Analytics Google Analytics is a valuable free tool from Google that can be useful in many ways. It can track how many people are visiting your site a month, how many calls you’re getting from your google my business page as well as the type of people that are coming to your site. Why is this important? This tool can serve as a baseline for the type of traffic you get and will change with ads you place, events you host, or any time you do something to increase your visibility. It can help you figure out what in your marketing is working and what isn’t and it can show you how much more business you’ve gotten since claiming your company on Google. How do I set it up? Assuming that you have a Google account already, just go to the Google Analytics site and sign up using your sign in for the business. If you do not have a Google account, you’ll want to sign up for a new Google account to get access to all of the productivity tools under one account. They should be able to walk you through everything you need to do. You’ll need to name the account, enter the domain of your website and agree to Google terms before you get the tracking code. Once you have your account set up, you can copy the tracking codes into your site and start tracking data once it has ran for a while on your site. Where you enter your Analytics code on your website will differ from site to site, but...
