by Ken Seaney | Aug 10, 2016
If your company website is still not mobile-ready, more than likely you’ve been missing out on potential customers or even driving them away. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience for them. And - since many customers today are judging a business on the appearance of their website - it is more important than ever to have one that is responsive and mobile-friendly. Most of these searchers move on to your competitors’ websites and never return to yours. So as you can guess, these are lost leads and missed opportunities to show potential clients what you offer. Plus, there’s another crucial reason to mobilize your website; Google has made changes that will negatively impact any website that is not mobile-ready. What changed? Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree. However, since February 26, 2015 Google has stated that mobile-friendliness will now be heavily weighed as a ranking signal when people search online. Google wrote this statement on their Webmaster Tools blog: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Commonly referred to as, “Mobilegeddon” this change has resulted in many businesses that were ranking high in search results began to see their positions slip down and down. Why the change? More than 60% of all Google searches are now performed on mobile devices. So Google’s overall goal with this update is to provide a faster, smoother experience for mobile searchers. When mobile users try to access...
by Ken Seaney | Aug 8, 2016
Usually when you hear that you have received a “citation” it is a bad thing, but in the online marketing world, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are. In simple terms, a citation in the online world refers to any time your company information is listed on a website. These include listings such as local directories, such as Yelp.com, YellowPages.com, and SuperPages.com. Also, citations can be found on other types of websites such as local blogs, news website, employment sites, social media sites, government sites, the Chamber of Commerce site, and anything else that may mention your company. Even if the mention has no link to your company’s website and only your company’s name is mentioned, it is still considered a citation. However, the more information included, the better. Why Citations Are Good Any online exposure for your company will bring attention to your products and services, which you can obviously benefit from. Exposure opens you up to potential customers that may have previously passed you by; and citations play a vital role in helping you connect with these potential buyers. In addition to that, citations are critical for search engine optimization today. Google and other search engines use citations to rank your business. The more citations you have, the higher your website will list in the search results. A higher ranking means more web traffic, which in turn equals more business for you. So what is the key to getting more citations for your business? While there...
by Ken Seaney | Aug 4, 2016
A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied with aesthetics and have a keen eye for design, but not nearly as much concern and dedication is invested in the content. While design is quite important, as it sets the tone and highlights the professionalism of your brand, it is paramount that your content gets at least an equal amount of attention. Written content reigns supreme when it comes to your brand. It is the most difficult aspect of your website to flesh out, and can sometimes be an overwhelming undertaking. Here are some ways in which content makes the biggest difference. Attract the Search Engines The most impressive design on your website will never suffice in convincing Google that you have outdone the competition if you do not actually say anything. Above all else, search engines are driven by written content. When they crawl your page, they scan your text, searching it for quality, probing for links and relevant articles. Search engines crave information that is pertinent to search terms, which is why keywords are the hallmark of your content. Having a lot of content, and ensuring it is rife with relevant information, is vital in achieving the organic rank necessary to drive the most traffic to your website. Tell Your Story There is no need to become over-involved in SEO jargon and lingo. What matters more than anything is that your content is written in a way that your guests, clients, and prospects find useful and helpful. When you are writing the About Us...
