by Ken Seaney | Aug 9, 2016
You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you. Reviews and testimonials can bring in a lot of credibility, which ultimately results in higher conversions and more revenue. Whether you’re a dentist, handyman, attorney, chiropractor, electrician, or other local services company, it is important to build up a certain level of trust with your prospects – and reviews can help you do just that. In other words, they bring an incredible level of profitability that businesses cannot afford to ignore. Maybe you already have some glowing reviews and are wondering how to get more eyes on them. This is key. Here are three places you can show them off for maximum exposure. 1. Your website Displaying customer reviews on your actual website will really help draw in sales because these prospects are obviously already interested in your business. So putting your customer reviews and testimonials where they can clearly see them will only work to your benefit. Ideally, you should have a testimonials page, but don’t be shy about posting a few of them on your home page and other pages as well. 2. Social Media It’s hardly surprising that displaying your reviews on social media is going to give you ultimate exposure. With millions of visitors every day, these sites give you the opportunity to show off your ratings to a massive number of people. Take Facebook for example. If you go to the ‘about’ section on...
