by Ken Seaney | Aug 19, 2016
Thinking of focusing more of your marketing efforts on local search but you’re not sure if it’s worthwhile? Consumers have been using the internet to search for information for well over a decade. Search engines have revolutionized the way we handle everyday life. During this journey, location-based searching has shown steady growth as well. Location-based searching is the practice of searching for a product, service, or business based on location. Couple this with the fact that mobile usage has grown exponentially in recent years, you can only image how this has impacted the level of local searches performed by consumers. Both local and mobile consumer buying habits have had significant impacts on the marketing world and are becoming more popular as time goes on. Here are some statistics you may not know and what they mean for your feild: Most local consumers use local information in ads Google actually carried out a survey into local search behavior and the results showed over 60% of consumers wanted ads to be customized based upon their location. Around 61% prefer ads that are customized to their exact location, while 67% want them to be customized to include at least their zip code and city. So what does this mean? It means your business needs to ensure that the ads you place are extremely targeted by making uses of location extensions. Nearly 70% Of Consumers Use “Call” Or “Get Directions” If you’re wondering just how important it is to list your phone number and address, this statistic clears it up. With this amount of smartphone users claiming to use...
