by Ken Seaney | Aug 26, 2016
In this video we explain what SEO and PPC mean and how they can impact web traffic to your website and your business. If your current online advertising isn’t getting the results you want or expected, give us a call. We offer free analysis of your current Adwords campaigns and can almost always find ways to make your ads more effective and save you money. Give us a call today at 541-210-9521 or email...
by Ken Seaney | Aug 9, 2016
The key to website marketing success is search engine optimization, or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services. While there are many ways to enhance the SEO of your website, it is important to note that social signals are an important piece of the puzzle. However, some business owners are under the assumption that the more page “Likes” and “Followers” they get on social media, the better SEO success they will achieve as a result. If you have 400,000 followers on Google+, Twitter or Facebook, that must mean you are well-known to the search engines, right? Not exactly; while studies have shown a correlation between higher search rankings and page activity, they may not be directly related. A Google employee, Matt Cutts, made a statement saying, “…you have this many followers on Twitter or this many likes on Facebook, to the best of my knowledge, we don’t currently have any signals like that in our web search ranking algorithms.” In other words, just because you have thousands of page Likes and Twitter followers does not mean your website will rank higher on Google searches. Social Content is Powerful It’s all about valuable, quality content. SEO has changed in the past few years; today, human-friendly content rules the world of SEO. Since social media is mostly about posting and sharing great content, it definitely enhances your SEO efforts. Content that is shared often across social media is viewed as “quality information” by “credible sources” that should be...
