by Ken Seaney | Aug 20, 2016
The new Google search results page for desktop has caused a bit of a stir since it rolled out in February 2016. While once featuring three Google AdWords pay-per-click (PPC) ads at the top of the page and multiple ones down the right-hand side of the page, things have changed quite a bit. They have wiped out the ads on the right-hand side and there are now four ad spots at the top at three ad spots at the bottom of the page. In fact, Google will only show three ads at the top unless it’s a highly-commercial inquiry, which in that case, it will show four. So the total number of possible ads in any given search has been reduced from 11 to down to 7 at the most. Besides making the page appear a lot more basic, this has also left marketers wondering how it will affect them. Organic Search Is Affected Not only does this shrink the potential advertising space, but it also pushes the organic results farther down the page. Therefore, search engine optimization (SEO) is more important than ever before. Companies that want their websites to show up on the first page of the results will have to work a lot harder to grab and secure one of the limited spots for long-term success. Paid Search Has Become A Lot More Competitive Due to the fact that several Google AdWords ad spots have been dropped, the fight for the top four available spaces just became even more important. In order to stay ahead of the competition, businesses are now going to have...
by Ken Seaney | Aug 12, 2016
Online marketing, also known as “e-Marketing, Digital Marketing, Internet Marketing,” as well as other terms translates into “advertising online or on the web.” There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment. Online Marketing is Effective The sole purpose of successful online marketing is to utilize a campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit. However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit. Online marketing costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all the way down to specific demographics, which no other type of advertising or marketing can accomplish. Online marketing also allows consumers to research and purchase your products and services at their own leisure, which is appealing to most consumers. Having a solid online presence allows them to do just that – putting them one step closer to doing business with you. If you want statistics, online marketing lets you measure them very easily. Practically all elements of an online marketing campaign can be traced and tested in some form, including: Email Open Rates and Conversion Rates Website Traffic and Activity Social Traffic and Activity Video Views and Activity PPC (Pay Per Click) Results … and much more Web...
by Ken Seaney | Aug 5, 2016
Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This article will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if you’re not careful. Disorganization and Clutter Take Over Disorganization and clutter are the physical signs of being overwhelmed. When it comes to trying to learn the ropes of online marketing, this disorganization and clutter take on a “mental” state. Trying to figure out what you should do, how you should do it, and when you should do it when you’re suffering from overwhelm can wreak havoc on your ability to market online successfully. If you’re not careful, this will lead to major procrastination, which happens to be something that many small business owners struggle with the most when getting started online. Goals, Objectives, and Priorities Disappear A successful online marketing endeavor follows a set marketing plan. Every marketing plan contains a set of priorities that ensure a company reaches its online marketing standards. A plan spells out in detail which marketing tools, sites, and strategies will be used to reach your goals. However, if you become overwhelmed too quickly, your planning goes out the window, which is a bad beginning to an even worse ending. Every successful marketing endeavor, online or real life, requires setting goals and objectives. When individuals feel overwhelmed, goals and objectives are usually not met because guidelines are not followed. You become simply confused about what task is more important, how or when to start...
