by Ken Seaney | Aug 10, 2016
If your company website is still not mobile-ready, more than likely you’ve been missing out on potential customers or even driving them away. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience for them. And - since many customers today are judging a business on the appearance of their website - it is more important than ever to have one that is responsive and mobile-friendly. Most of these searchers move on to your competitors’ websites and never return to yours. So as you can guess, these are lost leads and missed opportunities to show potential clients what you offer. Plus, there’s another crucial reason to mobilize your website; Google has made changes that will negatively impact any website that is not mobile-ready. What changed? Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree. However, since February 26, 2015 Google has stated that mobile-friendliness will now be heavily weighed as a ranking signal when people search online. Google wrote this statement on their Webmaster Tools blog: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Commonly referred to as, “Mobilegeddon” this change has resulted in many businesses that were ranking high in search results began to see their positions slip down and down. Why the change? More than 60% of all Google searches are now performed on mobile devices. So Google’s overall goal with this update is to provide a faster, smoother experience for mobile searchers. When mobile users try to access...
