by Ken Seaney | Aug 2, 2016
If you run a small business, you probably already know how vital social media can be in increasing your bottom line. Getting started on social media, however, can seem daunting because there are so many options and ways to gain followers. We have gathered a few tips to help you build a loyal social media audience. Use Keywords No matter what social media site, whether Google+, Twitter, Facebook, or Tumblr, using keywords is vital to increase your followers. For most of these sites hash tags work best, especially if you have your social media accounts connected with one another. This allows you to post something to all of your social media sites without having to do it physically. Using keywords in your profile can help you attract people who are interested in what you have to offer. If they like what they see on your profile, they are likely to become an on-going follower. Comment Wisely Customers and clients love hearing from the small businesses they follow. By commenting on posts related to your feild, you can get people interested in your business. You do have to remember to comment wisely, however, so that it does not feel like spam. You should also consider following people back if they start following you on any social sites. People are much more likely to purchase from a business with which they are “friends” than one that is not on any social media sites. Post Regularly People want to hear from your business. The more they engage with you, the more likely they are to become customers or clients,...
