by Alyssa Seaney | Sep 7, 2016
You’ve finally got some subscribers to your email list, and now you want to start getting some interaction from your subscribers. You want them to read the information and answer your calls to action. But first, you have to get them to open the emails. All that starts with crafting subject lines that encourage opening of your email messages. Pique Their Interest Don’t give everything away in the subject line. Instead use the space to make them want to open the email and know more. Think about what they see when they get the email in their inbox and put the words in the right order to pique interest. Tease Them Email subject lines are a good way to bring humor and a fun personality to your email messages. Keeping your audience in mind, make your email subject lines evoke the emotions that your audience needs to open them. Make Them Curious The email subject line should make the reader curious enough to open it. If you know the audience you’re sending emails to well, and you should, it should not be difficult to craft curiosity-seeking email subject lines for them. Don’t Be Too Clever You don’t want to mislead your audience, so be careful about trying to be too clever with your email message subject lines. If they feel duped when they open the email, no matter how good your offer is, they’ll be unhappy. Put Keywords First Some people search their emails using various keywords; make it easy for them by including those keywords within the first three words of the email...
by Ken Seaney | Aug 11, 2016
When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new business. While there are numerous ways to start successful conversations, the key is doing it in a way that supports your business goals. The following are a few basic tips you can use to get the ball rolling towards meaningful connections with your social media followers. Establish a Human Connection Unfortunately, with today’s technology, the use of robotic responses has caused many people to feel like just another “sale.” Because of this, establishing that you truly are a living, breathing human being goes a long way towards gaining trust amongst your followers. There was a time when addressing your audience by their first names or posting pictures was enough to show that you are real; however, that is no longer the case. While you can still use these methods, the trick is to verify that a person actually posted them. You can do this by making a comment on a posted picture saying when and where it was taken, commenting on the current weather in your area, or just sharing normal day-to-day experiences in your business that people will relate to. If you can do all of these things, your followers, in their natural tendency to move towards human companionship, will leave comments in response to your posts. As a result, you show them that you are indeed a...
by Ken Seaney | Aug 9, 2016
You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you. Reviews and testimonials can bring in a lot of credibility, which ultimately results in higher conversions and more revenue. Whether you’re a dentist, handyman, attorney, chiropractor, electrician, or other local services company, it is important to build up a certain level of trust with your prospects – and reviews can help you do just that. In other words, they bring an incredible level of profitability that businesses cannot afford to ignore. Maybe you already have some glowing reviews and are wondering how to get more eyes on them. This is key. Here are three places you can show them off for maximum exposure. 1. Your website Displaying customer reviews on your actual website will really help draw in sales because these prospects are obviously already interested in your business. So putting your customer reviews and testimonials where they can clearly see them will only work to your benefit. Ideally, you should have a testimonials page, but don’t be shy about posting a few of them on your home page and other pages as well. 2. Social Media It’s hardly surprising that displaying your reviews on social media is going to give you ultimate exposure. With millions of visitors every day, these sites give you the opportunity to show off your ratings to a massive number of people. Take Facebook for example. If you go to the ‘about’ section on...
