by Ken Seaney | Aug 3, 2016
Even if your business has an established customer base, the only way to continue to grow is by keeping your customers interested and happy. These happy customers, in turn, produce more customers by way of positive reviews and word of mouth recommendations - not to mention feeding your bottom line with their repeat business. If you want to build and maintain customer relationships, try these 4 valuable customer retention strategies. Blogs Consumers love to keep up with the news. No matter what type of business you run, keeping an updated blog that focuses on your company and industry news will keep your customers interested in your product. Blogs allow you to reach limitless readers, and they are automatically targeted by searches relevant to your industry or location. You can also use your blog to promote new products, sales, or upcoming events so your customers can stay involved in your business. Sites like Blogger and WordPress offer beautiful blog templates that are simple to set up and easy to keep updated. Make it easy for your customers and potential customers to follow you online by linking your Facebook, Twitter, or other social media accounts to your blog. Also, invite your readers to post their comments and make sure you respond to them in a timely manner so your customers feel their opinions are valued. Loyalty Programs The majority of any company’s income comes from repeat customers; that’s because it takes more advertising dollars to gain new customers than it does to keep your current ones. So it only makes sense to focus on retention. Adding value to your existing customers’...
