by Alyssa Seaney | Jul 26, 2016
Creating Graphics for Social Media Let’s face it: all of the different specifications for all of the many social media outlets is enough to make your head spin. Aspect ratios, recommended pixel dimensions and safe zones are not the same for your Facebook, Google Plus, Google My Business page or LinkedIn covers and can be confusing. If you have decided to use social media at some level, you must also decide how often you will use these outlets and what the best way to present yourself and your services or product to the viewing audience. Here are a couple of facts to consider. Social media is huge in letting a business reach, inform and interact with their audience. Including images when sharing increases engagement - more clicks, likes and shares. That means you have to look good, get their attention and get them to take some sort of action. You’ll want viewers to like, share, repost or click to go to your website or profile page to learn more. But as a small business owner or person not familiar with graphics formats and software, is this something you really want to do yourself? You’ll need to know to edit and use properly formatted images in your online posts and advertising and consistently post to build an audience and a following. So let’s say that you already have a couple of social media accounts. Hopefully you have your Google My Business page and a dedicated Facebook page. What do they say about your company right now? Do they show it in a good light? This is a good place...
