by Alyssa Seaney | Sep 2, 2016
Business cards are a tried-and-true method of marketing your business. It’s marketing and promotional material that almost every business owner has, but often doesn’t use to its fullest potential. The first step to using a business card right is to create one that you’re proud to show to people. Hire a Graphic Designer The best way to create an attention-grabbing business card is to hire a graphic designer who has experience creating business cards. They’re going to give you your best results and something you can be confident in. You can still use any printer you want once the card is designed. If you can’t find one locally, try looking nationally to find a contractor. Use Color Correctly You want to use the colors that are associated with your logo and your brand, but you may need to use them differently to make them readable on a small business card. Try out different arrangements to see what works best. Use Readable Fonts If your font is not readable, then the card is useless. Print a test from a sample on your own computer to find out if it’s readable before getting 100 cards printed. Typically, if you can read it okay that way, then it’ll look even better after being printed professionally. Answer the Right Questions The recipient of the card should be able to tell who, why, where, what, and how to do business with the card owner. If people don’t know what you do by looking at the card, then the card is useless without you being there. You want them to know...
by Alyssa Seaney | Aug 31, 2016
Promotional materials, also called premiums, are products that have your logo and/or tag line on them. People use them, wear them, and give them away, while spreading the word about your business. They can be used in numerous ways from sponsorships, to gifts, to surprise inclusions with a purchase. Expand Brand Recognition Having people wear and use merchandise with your logo on it will increase the number of people who notice your brand. When a friend has on a hat with your logo on it, they may check out your business and even buy something. Relatively Low-Cost Advertising TV advertising can be expensive, depending on where you live, but promotional products aren’t that expensive when you consider the benefits. You can sponsor a sports team inexpensively and all the parents will see this logo every game and when doing their laundry. It will keep you at the top of their mind. Great Business Card Replacements Business cards are a very important piece of branding. But, if you really want to stand out at your next event, instead of handing out business cards, hand out key chains, book marks, t-shirts, hats, balls, bumper stickers, or USB drives. People will remember you because you’ll likely be the only one doing it. People Like Touching Something In today’s digital world, getting something that can be touched is a revelation. It feels good to touch something that’s real instead of only looking at digital things. Consumers Keep Promotional Materials When you give usable and targeted items to your audience, they will keep them and use them. This means...
