by Ken Seaney | Aug 12, 2016
Online marketing, also known as “e-Marketing, Digital Marketing, Internet Marketing,” as well as other terms translates into “advertising online or on the web.” There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment. Online Marketing is Effective The sole purpose of successful online marketing is to utilize a campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit. However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit. Online marketing costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all the way down to specific demographics, which no other type of advertising or marketing can accomplish. Online marketing also allows consumers to research and purchase your products and services at their own leisure, which is appealing to most consumers. Having a solid online presence allows them to do just that – putting them one step closer to doing business with you. If you want statistics, online marketing lets you measure them very easily. Practically all elements of an online marketing campaign can be traced and tested in some form, including: Email Open Rates and Conversion Rates Website Traffic and Activity Social Traffic and Activity Video Views and Activity PPC (Pay Per Click) Results … and much more Web...
by Ken Seaney | Aug 11, 2016
When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new business. While there are numerous ways to start successful conversations, the key is doing it in a way that supports your business goals. The following are a few basic tips you can use to get the ball rolling towards meaningful connections with your social media followers. Establish a Human Connection Unfortunately, with today’s technology, the use of robotic responses has caused many people to feel like just another “sale.” Because of this, establishing that you truly are a living, breathing human being goes a long way towards gaining trust amongst your followers. There was a time when addressing your audience by their first names or posting pictures was enough to show that you are real; however, that is no longer the case. While you can still use these methods, the trick is to verify that a person actually posted them. You can do this by making a comment on a posted picture saying when and where it was taken, commenting on the current weather in your area, or just sharing normal day-to-day experiences in your business that people will relate to. If you can do all of these things, your followers, in their natural tendency to move towards human companionship, will leave comments in response to your posts. As a result, you show them that you are indeed a...
by Ken Seaney | Aug 10, 2016
Making sure your business is easy to find is the number one key to ensuring your success these days – especially digital marketing success. However, this isn’t as easy as it sounds. The detailed process of helping your company stand out from your competitors can be both time consuming and difficult. However, Google My Business has helped local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps to attract more consumers in the area who may be searching for your type of product or service. The problem is, there are still millions of local businesses that have not yet capitalized on this critically important marketing platform. All it takes to turn Google My Business into a profit machine is to complete your profile, add as much information as possible, and optimizing it for higher rankings. But most businesses struggle with that very first step, which is to complete your profile. Very few business owners are completing their profiles to 100%. However, if you want to get the best results, this step cannot be ignored. Here are a few tips to help you get started won the right path: Make Sure Your Business is Actually Listed Of course, before you can focus on getting a 100% score, you need to first make sure you’re listed on Google My Business. Type in your company’s name, address, or phone number into Google search and see if anything comes up. If so, you know you’re listed and you can proceed to completing and claiming it. If it’s not listed, you want to create a...
by Ken Seaney | Aug 10, 2016
If your company website is still not mobile-ready, more than likely you’ve been missing out on potential customers or even driving them away. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience for them. And - since many customers today are judging a business on the appearance of their website - it is more important than ever to have one that is responsive and mobile-friendly. Most of these searchers move on to your competitors’ websites and never return to yours. So as you can guess, these are lost leads and missed opportunities to show potential clients what you offer. Plus, there’s another crucial reason to mobilize your website; Google has made changes that will negatively impact any website that is not mobile-ready. What changed? Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree. However, since February 26, 2015 Google has stated that mobile-friendliness will now be heavily weighed as a ranking signal when people search online. Google wrote this statement on their Webmaster Tools blog: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Commonly referred to as, “Mobilegeddon” this change has resulted in many businesses that were ranking high in search results began to see their positions slip down and down. Why the change? More than 60% of all Google searches are now performed on mobile devices. So Google’s overall goal with this update is to provide a faster, smoother experience for mobile searchers. When mobile users try to access...
by Ken Seaney | Aug 9, 2016
You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you. Reviews and testimonials can bring in a lot of credibility, which ultimately results in higher conversions and more revenue. Whether you’re a dentist, handyman, attorney, chiropractor, electrician, or other local services company, it is important to build up a certain level of trust with your prospects – and reviews can help you do just that. In other words, they bring an incredible level of profitability that businesses cannot afford to ignore. Maybe you already have some glowing reviews and are wondering how to get more eyes on them. This is key. Here are three places you can show them off for maximum exposure. 1. Your website Displaying customer reviews on your actual website will really help draw in sales because these prospects are obviously already interested in your business. So putting your customer reviews and testimonials where they can clearly see them will only work to your benefit. Ideally, you should have a testimonials page, but don’t be shy about posting a few of them on your home page and other pages as well. 2. Social Media It’s hardly surprising that displaying your reviews on social media is going to give you ultimate exposure. With millions of visitors every day, these sites give you the opportunity to show off your ratings to a massive number of people. Take Facebook for example. If you go to the ‘about’ section on...
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